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$100M Redevelopment To Give Rise to W Hotel

ATLANTA-Noble Investment Group is developing the 291-room asset under the Starwood Hotels & Resorts Worldwide brand.

By Melissa Kress | Updated on May 08, 2007

ATLANTA-A new W hotel is coming to the Buckhead section of the city with the $100-million redevelopment of the Crowne Plaza on Peachtree Road. Noble Investment Group is developing the property under the Starwood Hotels & Resorts Worldwide brand.

A spokeswoman for Noble tells GlobeSt.com construction is slated to begin in December. W Atlanta-Buckhead will open its doors in summer 2008.

“As one of the country’s 10 most affluent communities, Buckhead provides guests with a wealth of entertainment options, including world-class shopping and proximity to Atlanta’s most popular attractions, making it a perfect fit for the W brand,” Ross Klein, president of Starwood’s Luxury Brand Group, says in a statement.W Atlanta-Buckhead will feature 291 upgraded rooms and suites, a rooftop bar, a Sweat workout facility, and approximately 7,000 sf of meeting space. Thom Filicia is designing the project as part of a new brand partnership with W Hotels.

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