The developers are Chicago-based Davis Street Land Co. and attorney Bruce Johnston of St. Louis, the former president of May Realty. Representatives for the developers could not be reached for comment about the property. In a statement, Johnston says there is tremendous residential growth and infrastructure investment going on now in the US 40 corridor, with an annual household income in the trade area at $77,480.

The center can be expanded to 500,000 sf, according to Brinkmann Constructors, the builders of the project. The company has broken ground on the center, which will also feature retailers such as Ann Taylor Loft, Bath & Body Works and Victoria's Secret. Phase one will include four retail buildings and two junior anchors, set up in two landscaped boulevards in a downtown street grid. Brinkmann is also reconstructing a section of Technology Drive adjacent to the development to improve access.

Davis Street has built two other retail developments in St. Louis, including Plaza Frontenac and the Shops at Clarkson Corner. The company has also developed Renaissance Place and Orland Park Crossing in the Chicago area, the Gardens on El Paseo in Palm Desert, CA and the Mall at Green Hills in Nashville.