Krispy Kreme Sees Progress in Franchising

WINSTON-SALEM, NC-Krispy Kreme Doughnuts Inc., the doughnut shop juggernaut that was rolling along until a series of financial setbacks slowed its progress, says it’s getting back on track with a franchise filing. The company on Monday filed a uniform franchise offering circular in accordance with Federal Trade Commission rules, saying that once the filing is reviewed and approved by state officials throughout the US, the company “expects to be able to offer franchises in all 50 states.”

“This is another step in the turnaround of Krispy Kreme,” company president and CEO Daryl Brewster declared in a statement issued Monday. Brewster explained that Krispy Kreme was unable to file the franchise offering circular previously because the company had fallen behind in completing its financial statements. Now, however, “Krispy Kreme is able to file this document because it has become current with its audited financial statements,” Brewster said.