Re-Imaging Pays Off for Jack in the Box

SAN DIEGO-Shares of Jack in the Box Inc. stock hit a new 52-week high on the NYSE following release of the hamburger chain’s second-quarter financials. Net earnings for the quarter ended April 15 were up 24.7% to a record $27.2 million, and revenue rose 6.7% to $660.7 million.

“Our commitment to reinvent the Jack in the Box brand has generated new products and new initiatives that drove the increase in restaurant sales for the first half of the year,” said Linda Lang, chairman and CEO, during a conference call. The addition of “high quality products,” she said, has broadened the customer base and raised visits and average checks.

The 100% sirloin burger is among the successful new menu introductions, and more are due. Upgrades to the entree salad side of the menu will be introduced next month.