"We really want to take advantage of the growth in the market out there," he says. Coldwater Creek's stores average 6,000 sf and are found mainly in high-end malls and lifestyle centers.

Among this year's new openings is the company's first Manhattan store in New York City, an 11,000-sf location at 68th Street and 3rd Avenue, in early August. "We have a significant number of customers in Manhattan, Dick says. "There certainly might be the opportunity for additional stores."

One area where Coldwater Creek might temper growth is through a spa concept it launched last year. The company currently has six of those units in operation and is opening three more test locations this year. The spas are generally next door to or above existing Coldwater Creek stores. "We saw it as an opportunity to really leverage our brand," Dick says. "The spas have not performed as well as we would liked."

Continue Reading for Free

Register and gain access to:

  • Breaking commercial real estate news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.