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Abercrombie & Fitch Moves Into Europe

NEW ALBANY, OH-Following its March opening in London, the teen chain looks to add more in the UK and expand to six European countries.

By Marita Thomas | Updated on July 16, 2007

NEW ALBANY, OH-Abercrombie & Fitch Co. has announced plans to expand throughout Europe. This comes after its initial foray abroad with the opening of a flagship Abercrombie & Fitch unit at Seven Burlington Gardens in London this March and management’s announcement during a conference call in February that it was exploring “key European markets.”

The intention has moved to commitment with the hiring of New York City-based PBS Real Estate and its principal Laura Pomerantz as exclusive European and UK real estate consultant to identify locations the company says, “best support the Abercrombie & Fitch brand attributes.” The search includes Italy, France, Germany, Spain, Denmark and Sweden in addition to the UK.

Pomerantz has previously worked on the retailer’s domestic expansion and was instrumental in securing Manhattan locations on Fifth Ave. for an Abercrombie & Fitch flagship unit and on Bleecker St. for its Ruehl brand store. “There are a number of ideal locations throughout Europe for the company’s brands,” she says in a statement.

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