The site is located at the south end of the six-mile stretch of Las Vegas Boulevard known as the Las Vegas Strip. CB Richard Ellis says the property will be marketed to the world's largest development and gaming companies as the last opportunity on the Strip to control enough land for a large mixed-use project. Local CB Richard Ellis brokers John Knott, Carlton Geer and Michael Parks will be at the forefront of the process on the local level.

Land with Strip frontage has recently been sold or put under contract for between $17 million and $35 million per acre. Most recently, earlier this month, FX Luxury Realty paid $36.7 million per acre ($180 million plus assumed debt) for the 50% interest it did not already own in 17.7 acres fronting the east side of the Las Vegas Strip immediately south of Harmon Avenue. The interest was acquired from Africa-Israel Investments Ltd. An Elvis-themed resort is expected, if not a sure thing.

In May, Elad Properties agreed to acquire the 34.5-acre New Frontier property on the Strip from Wichita billionaire Phil Ruffin for $34.8 million per acre. Elad plans to raze the existing casino and spend an additional $3.5 billion on a new resort that is to include a 3,500-room ultra-luxury hotel, condominiums, retail shops, restaurants and convention space.