(Read more on the multifamily market.)

ORLANDO-Lane Florida, a division of the Atlanta-based Lane Co., is taking Orlando by storm now that it is eying the end of the year for the start of the Montage, an 184-unit high rise rental project. The Montage will be followed by two more rental towers, with an additional 360 units.

All three towers will rise on a one and half city block area Lane controls Downtown at the corners of Lake Avenue, Pine Street and Church Street. The Montage will carry a 101 Lake Ave. address. Company executives are not releasing construction cost figures at this time, a Lane spokeswoman tells GlobeSt.com.

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