A spokesperson for the company tells GlobeSt.com that the tenant currently occupies 30,513 sf, the majority of the seventh floor. The building is part of the W&H Properties portfolio and is owned by 112 West 34th St. Associates LLC, a partnership led by Peter L. Malkin. They added that the average asking rent per sf at the building is $53.
Benchmark Properties represented Parigi Group in the lease negotiations; Cushman & Wakefield Inc. represented the landlord. The firm's brands include Phat Farm Boys and Baby Phat Girlz, and it has long-term partnerships with J.Lo Girls by Jennifer Lopez, Puma Kids and Akademiks for Boys.
"We worked hard to accommodate the growth of this tenant," says Barry Zeller, executive director of Cushman & Wakefield. "This building is not only an ideal location for high-end children's wear companies--with a separate elevator bank and spaces specifically designed to meet their needs--but it also offers tenants the added bonus of flexibility to expand within the building."
He adds: "Both office and showroom tenants appreciate the massive $60-million capital improvement program that recently began at the property, which will create an even more prestigious setting for conducting business." Located across from Macy's, 112 W. 34th St. contains 26 stories and more than 800,000 sf. The property's $60-million top-to-bottom capital improvement program includes a new lobby, renovated elevators and bathrooms, air-conditioned public corridors, upgraded building systems and a modern, energy-efficient, and sleek new glass curtain wall with operable windows.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
