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Zeff Design to Lead Hard Rock Makeover, Expansion

LAS VEGAS-Mark Zeff is designing the $600-million renovation and expansion of the off-Strip resort that changed hands earlier this year for $770 million.

By Brian K. Miller | Updated on July 25, 2007

LAS VEGAS-The Morgans Hotel Group has taken another step toward its $600-million redesign and expansion of the Hard Rock Hotel & Casino, hiring Mark Zeff as the lead designer for the massive project. The New York-based company and DLJ Merchant Banking Partners acquired the off-Strip resort and an adjacent 23 acres earlier this year for $770 million. Mark Zeff says his vision is for “a hedonistic, goth, inspired rock and roll manor house, with an elegant, youthful vibe.”

The plan, first detailed in March, calls for a redesign of the existing 550-room north tower and creating the interiors for the new 400-room south tower. The project will include a private pool and full-service spa that Zeff will design in partnership with Amy Sacco. Zeff also is working with motocross racer Carey Hart on a new tattoo inspired lounge called Wasted Space. Finally, the property’s main concert venue, the Joint, will be redesigned by Zeff and expanded to accommodate 5,000 people.

Zeff, owner of Zeff Design, is considered one of the top designers in the US. He has done hotel design work for hospitality industry giants, worked with famous chefs on their restaurants and completed interior redesigns for Hollywood stars. His current commissions include the interior redesign of the Lowell Hotel in New York and a new spa at the Carlyle, also in New York.

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