Saleh JV Takes Management Reins at Hotel-Condo

SINGER ISLAND, FL-Developer Creative Choice Group has formed a joint venture with Boston-based Saleh Hospitality Group to manage the hotel component of the Amrit Resort & Residences at 3100 North Ocean Dr. The joint venture will be called Atithi, which is an ancient word which translates to “treating guests like deities.”

The project, located between the Atlantic Ocean and Intracoastal Waterway, includes three oceanfront towers with 101 hotel-condo units and 195 condominium residences. It also includes an Aveda Destination Spa and a Himalayan Institute Wellness Center. This is the first time the Blaine, MN-based Aveda Corp. and the Honesdale, PA-based Himalayan Institute of Yoga Science have partnered on a project.

Developers are hoping to break ground on the project by the end of the year with the hotel is scheduled to open in late 2009. Marketing efforts for the hotel condo units have just started, with units priced from the $600,000s. Playground Destination Properties is the exclusive sales agent for the hotel condo units.