McLEAN, VA-Cushman & Wakefield is launching a new corporate advisory service targeting mid-cap companies headquartered in the Greater DC area and MidAtlantic region that have national or worldwide real estate holdings as part of their business operations. It has hired two new executives as senior directors to head the initiative.

Gary Glatter Esq., formerly a senior managing director at Newmark Knight Frank, is a 26-year industry veteran experienced in portfolio management/workouts, commercial leasing, acquisitions, development, investment sales and financing. Richard Taylor was also a senior managing director at Newmark Knight Frank, working in corporate real estate, real estate consultancy, real estate brokerage and portfolio management.

C&W’s new initiative is aimed at what both say is an underserved niche here: companies that are large enough to have multiple real estate holdings to house growing business operations–but still too small to pay for the large fees management consultancies require to oversee the operations. There is a gap in the market between traditional brokerage services and high end consulting, Glatter says. “In many instances a broker will be brought in to execute a strategy–say, a sale leaseback or a new lease–as opposed to actually helping to develop that strategy in the first place, which is our goal.”

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