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DALLAS-RR Donnelley Global Real Estate Services, investing one year into the planning, is rolling out a specialty group to assess and process vital stats to underwrite deals for corporations and investment circles. The new line targets all types of commercial real estate, including cell phone towers and storage properties.

Robert Kramp, who headed Grubb & Ellis Co.'s client services until last year, will lead RR Donnelley's new equity division. In laying the groundwork, Kramp has hired a Dallas-based team of seven seasoned attorneys, all with real estate backgrounds in several commercial sectors. Corporate has dedicated 100 employees inside and outside the US to the equity initiative.

Within three years, Kramp says contracts should be in hand for at least 100 million sf. "That's a relatively conservative estimate," he says of an emerging business line with few competitors.