Following the divestment, Accor is refocusing on a single brand, Motel 6, a leading economy hotel chain in the US, which operates 928 hotels across North America. The chain enjoys very high brand recognition and a unique positioning, established more than 30 years ago, as offering "the best price of any national chain," according to Accor.
Regarding this operation, Gilles Pélisson, CEO of Accor, notes that "the US is a key market for us. With the ambition of being the world leader in economy and budget hotels, Accor plans to step up development of Motel 6 by opening more than 200 units in the US and Canada by 2010."
Global Special Situations Group is part of New York City-based Citigroup Global Market Holdings Inc. Westbridge is a partnership between Westmont Hospitality Group and several Canadian pension fund managers including Cadim Inc. Accor operates in 100 countries and its hotel brands include Sofitel, Novotel, Mercure and Motel 6. Accor's financial advisor on the transaction was Bank of America. Accor could not be reached for comment by deadline.
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