The new leases are for periods ranging from three to five years. Senior managing director Richard Price of Winoker Realty negotiated the transactions--six new leases, an expansion and a relocation--on behalf of the building's owner, Texwood Investment Inc.

"850 Seventh Avenue is a rare find for tenants who thought they had been priced out of the Midtown market," Price says, adding that the building is an ideal location, as it is near transportation, hotels and only a few blocks from Central Park and the Theater District. Constructed in 1910, 850 Seventh Ave. is a 12-story, 75,000-sf office building, with 24/7 security and other amenities.

Leases negotiated by Price include: O Park/T Park Central, which took 2,935 sf on the seventh floor, and was represented by Nicholas Zarnin of the Lansco Corp. The lease is for a term of five years; Upper 11 Records LLC signed a three-year lease for 2,200 sf in Penthouse A. Richard Pugatch of the Hunter Organization represented the tenant; Astic Productions relocated to the building's Penthouse B and signed a five-year lease for 1,900 sf; Winoker's Richard Price represented both the landlord and tenant in the transaction; Kagaan Research Assoc. signed up for 1,130 sf over three years on the third floor. Alan Eagle of Bergson Strategies negotiated on behalf of the tenant; Big Chief Inc. took 1,100 sf on the fourth floor for five years. Peter Wargacki of New York Commercial Realty Services represented the tenant; Park Firm LLC renewed for two years and expanded to 585 sf on the fifth floor. Price represented both parties; Theatrical Index Inc. leased 585 sf on the 11th floor for three years. The company was represented by Bergson Strategies' Beth Weiss; Bridgehampton Chamber Music Association signed for 520 sf on the seventh floor for a period of three years. Price represented both parties in the deal.