NEW YORK CITY-The Moinian Group inked 50,153 sf in new leases for Zaralo LLC, Ameriprise International Services and HDR. Daniel Gohari, VP and director of commercial assets tells GlobeSt.com that all three tenants will move in for immediate occupancy.

Zaralo LLC, a women's clothing firm, signed a 24,049-sf lease at 500 Seventh Ave. Grant Greenspan & Michael Heaner of the Kaufman Organization represented Zaralo in the negotiations. Mathew Feigen of Newmark Knight Frank represented the ownership in the transaction. Gohari would not disclose taking rents or aggregate lease value, however he tells GlobeSt.com that Zaralo is leasing for 10 years and asking rents at the building are $45 per sf.

Also at 500 Seventh Ave., HDR, an engineering and design firm, inked a new 11,200-sf lease for a 12-year term. HDR was represented by Paul Formichelli and Bob Bundy of Staubach Realty and Erick Schmall of Studley. Mathew Feigen of Newmark Knight Frank negotiated on behalf of the ownership, the Moinian Group.

Built in 1920, 500 Seventh Ave. is located at the corner of 37th and 38th Streets and features newly renovated lobbies and elevators and boasts large open spaces with exceptional light and attractive views of the Hudson River, Times Square and the West Side. Companies such as the New York Times, iVillage, Dayton Hudson and Phat Farm are just a few of the building's tenants.

Ameriprise International Services, a leading financial advisor, signed a new 14,904-sf lease for a 10-year term, according to Gohari, at 530 Fifth Ave. CB Richard Ellis' Michael B. Liss represented Ameriprise in the transaction, while Newmark Knight Frank's Howard Kessler and Adam Haber represented The Moinian Group.

Gohari tells GlobeSt.com that asking rents at 530 Fifth Ave. are $45 per sf. The 26-story, class A office building formerly known as the Bank of New York Building, is located in the heart of Midtown close to Times Square, Grand Central Terminal, and Rockefeller Plaza. The building features renovated marble elevator cabs, a marble lobby attended 24 hours, and excellent access to public transportation. The building offers an on-site building management office, freight entrances on 44th and 45th Streets and tenant-controlled HVAC. Corporate tenants include Time Inc., JP Morgan Chase, Mass Mutual, Silverstein Properties and CSC Holdings. Retail at street level includes Bank of New York, Fossil and LensCrafters.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.