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Developers Dispute Role of Retail-Entertainment

CAPE TOWN-Developers differ on whether or not entertainment is vital for shopping centers.

By Debra Hazel | Updated on October 04, 2007

CAPE TOWN-Is entertainment a necessary spice for shopping centers, or a costly distraction? Leading developers from the US, the Middle East and South Africa disagreed at a sometimes contentious panel here at the International Council of Shopping Centers’ World Summit.

While entertainment is considered an integral component of projects outside the US, the US market is radically different, notes William S. Taubman, COO of Taubman Centers, Bloomfield Hills, MI.

“The American market is highly evolved,” he says. “People have much more space per capita in their homes, and many more entertainment options. Mills Corp. was a failed entity because of its focus on shopper-tainment. Now it’s bankrupt-tainment.”

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