Talbots Plans To Restructure Brand

HINGHAM, MA-Women’s apparel chain Talbots Inc. has hired “a leading global business consulting firm” to assist the company with a strategic review of its brand positioning. Talbots operates two chains, its namesake concept, with 1,141 units, and the 257-store J. Jill. Both target women older than 35.

Working with the unnamed firm will help Talbots “keep our brand relevant, fresh and consistent,” says Trudy F. Sullivan, the retailer’s recently appointed president and CEO. “The company is moving forward to develop a comprehensive strategic plan to drive sustainable profitable growth and enhance the performance of our business, and the outcome of this study will be a key element of that plan,” she continues.