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Planet Hollywood Resort Nears Grand Opening

LAS VEGAS-The former Aladdin Resort & Casino has a new look, a new name, new movie themed rooms and the beginnings of a new timeshare addition.

By Brian K. Miller | Updated on October 16, 2007

LAS VEGAS-Planet Hollywood Resort & Casino will celebrate its grand opening next month having completely made over and rebranded the exterior and interior public areas of the former Aladdin Resort & Casino and renovated about half of its 2,600 rooms with movie themes. Coming several months after the soft opening and two months later than planned, the star-studded celebration will also help market the adjacent, 475,000-sf Miracle Mile Shops retail destination, formerly Desert passage Shops, and Planet Hollywood Towers by Westgate, which will house 1,200 timeshare units in two 50-story towers.

The development group behind the Planet Hollywood Resort & Casino includes Douglas P. Teitelbaum, Robert I. Earl and Theodore W. Darnall. Earl is one of the founders of Planet Hollywood. Teitelbaum is a managing principal of Bay Harbour Management LLC of New York, a company that is in the business of turning around distressed operations. Darnell is an officer with Starwood Hotels & Resorts, which will run the hotel under the Sheraton flag. The group announced in September 2004 that it was acquiring the Aladdin property out of bankruptcy for $635 million with plans to transform it into Planet Hollywood Resort & Casino.

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