Tourism Offers Centers Revenue Opportunities

NEW ORLEANS-Tourism venues around a shopping center, whether they be sports arenas, museums or entertainment venues, are a good resource for the venue’s management to attract captive dollars into its stores. The problem is that many retail marketers aren’t taking advantage of these opportunities, said speakers here yesterday at the International Council of Shopping Centers fall conference.

“Our properties have opportunities,” said Susan Houck, VP of marketing, luxury and Las Vegas for General Growth Properties. “Dining, shopping and entertainment are the most important things that people do when they travel.”