HOUSTON-An economy humming along requires different knowledge and success to one that's in a downturn. In response, this year's RealShare Houston, slated for Nov. 1, will focus on how to work effectively in a red-hot local market and how to take advantage of it.

“We're trying to help participants position themselves for opportunities in a market that's going so well,” says Richard Kelley, executive director for the RealShare Conference Series. “It requires different operations and strategies to operate in a strong market than a market that is on the downside and has challenges.” The half-day conference will be held at the JW Marriott Hotel at 5150 Westheimer Rd. The RealShare conference series is produced by Real Estate Media, which also publishes GlobeSt.com and Real Estate Forum.

RealShare begins with a keynote interview with Louis Cushman, founder and vice chairman of Cushman & Wakefield Inc., and ends with a session on how the debt and equity capital market debacle is impacting the local economy. The goal is to provide insight on whether the active market can continue and potential pitfalls that could occur in such a market. Kelley says Cushman, for example, has a good grasp of how the oil and gas economy will continue impacting real estate.