Under the plans, construction could start in mid-2008 with scheduled completion for late 2010. Luckie Street is in the process of seeking financing for the project and is in discussions with selected banks. "With the recent acquisition of Hard Rock International, the Seminole Tribe of Florida continues to look for growth opportunities in the hotel and casino sectors," says Seminole Hard Rock Entertainment chairman Jim Allen.

The hotel will be built on the site of the Atlanta New Century School and other properties across from the aquarium. The land is bordered by Latimer, Marietta, Simpson and Luckie streets and is next to the Hilton Garden Inn project which is scheduled to be completed in March.

"Atlanta is one of the premier cities in the world for music production with a tremendous amount of economic impact each year in the city," says Luckie Street Hotel Partners managing partner Cole Walker. "We feel like the music industry is one of Atlanta's most unleveraged assets."