"I've got a winner," Trionfo proclaims to GlobeSt.com. The listing is being used to launch a new group for his firm, an operation which heretofore has focused on commercial real estate in the northeast corridor from New England to Philadelphia. The broker's first encounter with Los Altos principal Willy Bermello of BAP Development was when the latter needed New York office space to service an assignment upgrading the region's cruise ship terminals. The happenstance encounter came in the Caribbean when Trionfo was visiting his homeland earlier this year and ran into the apparently satisfied client.

Upside International is being created to handle the global reach of Upside Ventures, and one strategy is to encourage prospects to visit the inaugural property. But the initial encounter can occur stateside, explains Trionfo, who will host high-end marketing sessions at Upside's offices, located in an art gallery on Madison Avenue. Materials being used in the project will be on hand, and other techniques will be employed to provide an advance vision of the development. "Buyers of this caliber are really looking for an experience, and we can provide it to them right here," he says. "Our office is very conducive to that sort of presentation."

Trionfo says he believes the units will garner interest due to a range of price points, with some being offered for as little as $275,000. There is also an established rental program that "generates enough income to cover the expenses for the year and provides the owner with attractive investment returns and free vacations," says Trionfo, who estimates that the rate of appreciation for real estate at Casa de Campo is above 25% per annum. An arrangement with Deutsche Bank will provide financing, he adds.