Barely on the radar screen half a decade ago, "green hotels" have become a hot topic within lodging circles. And some industry heavyweights have gotten behind the idea in a big way.
Barry Sternlicht, who built Starwood Hotels and Resorts Worldwide Inc. into a global powerhouse, has launched 1 Hotels, billed as the first eco-friendly luxury lodging chain. Sternlicht's Starwood Capital Group Global LLC is behind the new brand, which has one property under the 1 Hotels banner going up in Seattle and another proposed for Manhattan.
But for those who build, own and operate hotels, the subject is more than just feel-good talk and esoteric concepts. For them, the paramount question is: What is the payback for going green?
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