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Noble Plans Q1 Launch for 342-Key Conversion

RICHARDSON, TX-Noble Investment latches onto a performing hotel unencumbered by management and brand. In February, a Hyatt Regency flag rises on the Richardson Hotel.

By Connie Gore | Updated on November 28, 2007

[IMGCAP(1)]RICHARDSON, TX-Noble Investment Group will plant a Hyatt Regency flag in February on its newest acquisition, the 342-key Richardson Hotel. The deal’s appeal is the clean branding slate for a proven performer in its submarket.

“We are taking an unbranded product and applying Hyatt standards to a hotel that’s already performing to take it from one level to the next,” explains Benjamin Brunt, principal and executive vice president of the Atlanta-based Noble Investment Group. The new owner will invest $6.4 million into upgrades to put the Hyatt Regency flag onto the 17-story hotel at 701 E. Campbell Rd.

Brunt says the search for an architect has begun. The designing process should get under way early in the first quarter, with the makeover expected to take one year to complete.

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