Faris Lee marketed the properties in a break-up strategy designed to maximize the property values, according to Richard Walter, president of the Irvine-based firm. Walter and Donald MacLellan, managing director at Faris Lee, represented the ownership of South Bay Pavilion, HREG Genesis Carson LLC.

The 24 Hour Fitness sold for $11.25 million, and Chili’s deal was a ground lease sale for $2.8 million. The fitness club is a newly constructed building at 945 Dominguez Ave. where the health club chain signed a 15-year lease and opened for business in the winter of 2006. The buyer of the property was 24 Fit LLC of Los Angeles, which was in a 1031 exchange and was represented by Nicholas Coo of Faris Lee.

MacLellan notes that Faris Lee targeted 1031 exchange investors with experience in the local market. The marketing strategy was to emphasize the density in the trade area, the fact that the area was lacking in high quality fitness facilities and that the center would draw more customers due to the nearby retail stores.