The podcasts are geared to real estate executives, investors and asset managers. The clips are available on a website and people can also subscribe to receive them. There are about 800 subscribers at this point, Johnson tells GlobeSt.com. The company expects to produce a few podcasts a week, he says. After viewing the podcast, there are internet links that people can access additional information and research on the topic. "Most of these podcasts have a simple idea that we want people think about because it can affect them for a profitability standpoint," he says.

The topics of recent podcasts include "Opportunities in Times of Challenging Debt Markets" and "LA Commercial Market: Why so robust?" Johnson says that the firm is having employees determine the topics of podcasts and will also likely take topic suggestions from viewers in the future. The podcasts have been based on topics in the US thus far but will have topics from "across the world" in 2008, Johnson says. There may also be a couple of podcasts on the same topic with different opinions of different firm executives.

People are "inundated" with emails each day and may not have time to read through long opinions or insights but would like have time to watch a podcast, which is generally only about two minutes in length, Johnson says. Additionally, "I think that video is really the medium for learning that most people will gravitate to if they have a choice," he says. People are able to better understand concepts with hearing the words with the speaker's inflection and seeing the speaker's facial expressions and body language. The idea for the podcasts came from brainstorming sessions with about 20 of the firm's clients. "We actually went out and talked to our clients about innovation, what does innovation mean to them…(and) what is something that Jones Lang LaSalle can do that is innovative that will put money in (the clients') pockets," Johnson says.