Following the merger with Colliers, Bradco will transition over to the Colliers brand and be known as Colliers International-Bradco. Brady will be senior vice president and director of Colliers International in the High Desert.
According to Carla Gazzolo, senior managing director for Colliers International in Greater Los Angeles, Colliers sought the merger to capitalize on the growth that is projected in the Inland Empire. "With Los Angeles and Orange Counties being almost completely built out, development will continue to move eastward," Gazzolo says.
Colliers has been monitoring the High Desert region for more than 10 years and sees the merger as a way to "allow us to create a more integrated real estate market for our clients in the Greater Los Angeles area," Gazzolo adds. Brady says that the deal with Colliers appealed to him for several reasons, including the firm's international platform, its company culture and comprehensive service portfolio.
According to Brady, one of the key drivers for Colliers International and the Bradco Cos. collaboration will be recruitment of new and existing commercial brokers throughout Southern California. Rick Chichester, president, North America, of Colliers International, says that the acquisition of Bradco "allows Colliers to fill gaps in our service model that we offer in the markets that we have not been able to reach."
The High Desert region includes the areas of Victorville, Barstow and Hesperia. Bradco's range of services in the region includes the lease, purchase and sale of commercial, industrial, residential, agricultural and ranch properties, as well as mobile home parks, self-storage facilities and apartment complexes.
Since 1993, the Bradco Cos. has published the Bradco High Desert Report, which reports news and analysis of economic trends in the region. The report will now be available to all Bradco and Colliers clients.
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