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10-Year Lease Opens Door to Sundance Square

FORT WORTH-Norris Training Systems Inc. ends an 18-month search for a spot in the city after AMC Entertainment agrees to give up one of two CBD theaters for the newcomer.

By Connie Gore | Updated on January 08, 2008

FORT WORTH-Playing a hunch that a three-way deal could be struck, Johnny Campbell, president and CEO of Sundance Square, has persuaded AMC Entertainment Inc. to eliminate one of two CBD theaters and backfilled it before it could close.

Sundance Square

The bet has paid off with a 10-year lease for a 40,000-sf stand-alone conference center.

“My hunch just kind of stemmed out of watching the theater business,” Campbell says. He says three-way negotiations often can be difficult. “This one was a pleasure,” he says. “Our relationship with AMC has been very good.” The inbound tenant for 304 Houston St. is Houston-based Norris Training Systems Inc., which has been scouring the city for a location nearly 18 months.

Campbell tells GlobeSt.com that Sundance will begin demolition within two weeks on the theater, which just closed two days ago. Sundance’s part of the deal is to deliver a white box with level floors while retaining stadium seating in a portion of the two-story building, AMC’s 11-screen location for the past 15 years. The AMC Palace 9 at 220 E. 3rd St., which opened 10 years ago, stands intact.

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