The building will house all of Ogilvy's local companies and employees in one building, including Ogilvy & Mather Advertising, OgilvyOne, OgilvyInteractive, Neo@Ogilvy, OgilvyPR, OgilvyAction, the Brand Integration Group, RedWorks and Ogilvy Healthworld. The building will carry the Ogilvy. The agency has hired architect, Gensler, to reconfigure and design the space according to the agency's specifications.
An unidentified source tells GlobeSt.com that asking rents at the property are $55 per sf. Vice chairman Mitchell Konsker, EVP Paul Glickman and associate Jack Cohen of Cushman & Wakefield represented the Hakimian Organization as the exclusive leasing agent. Ogilvy & Mather was represented by Mary Ann Tighe, Gregory Tosko and Casey Hirschhorn of CB Richard Ellis.
Ogilvy expects to move to the new space in the spring of 2009. The location is close to a long-proposed extension of the No. 7 New York Subway Line and several new developments including a luxury hotel by Kimpton.
"This lease confirms the importance of the far West Side as a vibrant and exciting neighborhood," notes Ben Hakimian, a principal of the Hakimian Organization, in a prepared statement. "This building will become the focus of a whole new creative center in New York."
Chris Wall, vice chairman of the creative team at Ogilvy New York, says in a prepared statement that "this is the ultimate creative assignment--the chance to remake Ogilvy both physically and spiritually for the way the world is going to work tomorrow and 10 years from tomorrow. A new neighborhood, a new space, a new way of working--it's like winning a huge new account. Now all we have to figure out is how to be a good client."
The property was built in 1913 and originally housed the Auerbach Chocolate factory. It has high ceilings on the first floor, a courtyard and a roof-top terrace that Ogilvy plans to design as a garden space. The agency will work with Gensler and other partners to bring the best energy efficient attributes to the space. "Sustainability is a key priority for Ogilvy," notes Gunther Schumacher, Ogilvy's chief business operations officer. "We are working very closely with the Hakimian Organization to make the 'Candy Factory' a green building and get it LEED certified."
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
