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BuildingSearch.com Finding Takers, Expanding

CAMPBELL, CA-The locally based online commercial real estate listing service has big brokerage firms paying for enhanced listings in California, and more deals and states are in the offing.

By Brian K. Miller | Updated on January 17, 2008

CAMPBELL, CA-BuildingSearch.com Inc. continues to build momentum, adding new premium brokerage clients to its resume while also launching a program for vendors who feed off of the commercial real estate industry. Launched in the fall, the locally based company based at Water Tower Plaza here tells GlobeSt.com it will expand beyond California into 11 western states in coming months and fully expects to be profitable by the end of the year.

One part of the company’s two-pronged strategy is premised on providing brokers something most other listing services do not, data on the people checking out their sites, such that the broker can send the interested party a more direct solicitation subsequent to their viewing the listing. The other prong is selling information on the brokers and their clients to vendors, allowing them to query the broker and/or the space user about services they may need to finish, outfit and operate their space.

With regard to the broker side of things, company executive and investor Steve Condrey, father of founder/CEO Jon Condrey, tells GlobeSt.com that when someone checks out a broker’s listing, he or she will receive a blind email address that can be used to solicit the interested party directly. For example, the broker might want to inform the seemingly interested party about additional incentives that weren’t included in the listing. “They will get the DNA of the agent or user that clicked on their listing, allowing them to further pitch their listing,” Condrey says.

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