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Matrix Development's Johnson on Green Projects

'Whether you believe in global warming doesn't really matter.'

By John McCloud | Updated on February 01, 2008

Richard Johnson, vice president of Matrix Development Group in Cranbury, NJ, is heading his company’s efforts to incorporate sustainable building practices and energy efficiency into both their existing and their planned projects. GlobeSt.com spoke with Johnson about the steps the company is taking.

Globest.Com: What’s behind the decision to “go green”?

Johnson: It’s from owners understanding the competitive nature of the market and how to differentiate yourself and tenants looking at corporate responsibility and being able to predict long-term energy costs. It’s rare to have a discussion about a real estate requirement where the issue does not come up. What was once led by academic and institutional sources is now being provided by the commercial real estate industry. Whether you believe in global warming doesn’t really matter. If you believe in efficient use of resources and differentiating your product in a competitive marketplace, our feeling is you can’t ignore it.

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