Technology Becoming Critical to Business Growth

Most chief information officers expect “significant change” in the next three years as they replace generic IT with solutions that drive business and growth. That’s the message from two just released worldwide surveys examining the role of technology in enterprise strategies.

A division of Stamford, CT-based Gartner Inc., a research and advisory firm, prepared one report and the Chief Marketing Officers (CMO) Council in Palo Alto, CA prepared the second. Both evaluated corporate preferences for media consumption and technology solutions–and both warned that technology often still falls short of expectations.

Eighty-five percent of the CIOs responding predict technology will take on an increasingly critical role as a key component of business strategy, according to a survey of 1,500 CIOs by Gartner EXP, a membership-based organization of more than 3,600 CIOs worldwide.