Carl Cronan is editor of Real Estate Florida.

HAINES CITY, FL-Aldi Group, a German-rooted discount grocery chain, is launching its expansion into the “land of Publix” with a 500,000-sf distribution center in Polk County. It also plans for dozens of new stores in Central and Southwest Florida.

The company, which promises markdowns up to 50% on common supermarket items, is investing $40 million in its Haines City warehouse on 73 acres south of Interstate 4. The center will service 25 stores beginning this fall, primarily in the Orlando, Tampa and St. Petersburg markets.

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