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HEI Lays Out Turnaround Plan for 286-Key Hotel

FORT WORTH-HEI Resorts & Hotels marches into the region for the Doral Tesoro Hotel & Golf Club, buying it from a two-year owner who pulled it out of bankruptcy.

By Connie Gore | Updated on February 12, 2008

FORT WORTH-The 286-room Doral Tesoro Hotel & Golf Club in North Fort Worth has changed hands one more time. A market watcher and the new owner believe the Marriott flag that’s about to rise will be the key to unlocking the $60-million hotel’s potential.

Taking the reins is HEI Resorts & Hotels of Norwalk, CT, which plans to focus on relatively untapped upside from group meeting business to boost revenues at the 14.3-acre hotel at 3300 Championship Parkway and its Greg Norman-designed golf course, a popular attraction for day trippers. The flag goes up Feb. 18, christening the asset as the Dallas/Fort Worth Marriott Hotel & Golf club at Alliance Park.

To go along with the re-branding, HEI will undertake a $7-million renovation of rooms, common areas and the business center plus add a new fitness center and concierge lounge. Its previous owner, New York City-based True North Management Group, invested $2 million into upgrades after it bought the asset out of bankruptcy in 2005.

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