The company previously occupied about 60,000 sf at 1211 Avenue of the Americas, which is owned by Beacon Capital Partners, which purchased the 45-story office building for more than $1.5 billion in 2006. Built in 1937, One Rockefeller Plaza, located between 48th and 49th streets, is a class-A office building totaling more than 450,000 sf.
Cushman & Wakefield's Arthur Mirante and Adam Rappaport, along with C.L. Baskin of the firm's Dallas office, represented DirecTV in its office space evaluation and lease negotiation with the building's owner, Tishman Speyer. Tishman Speyer was represented in-house by Peter Brindley and Ted Koltis.
A Cushman & Wakefield source could not disclose taking rent or the aggregate lease value at this time. The source did however tell GlobeSt.com that average asking rent for the Sixth Avenue/Rockefeller Center submarket is $96.84 per sf for class A properties.
"This new lease allows DirecTV to continue to operate in the Rockefeller Center submarket," explains Rappaport, a director based in Cushman & Wakefield's Midtown Manhattan office, in a prepared release. "It offers the company full-floor identity in a premier office building."
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
