PCCP's Greg Galusha

Pacific Coast Capital Partners, which has invested more than $5.3 billion in debt and equity in the Western US and other markets since its founding in 1998, originally made a name for itself by focusing on properties on the West Coast. But the “Pacific Coast” portion of the name has been something of a misnomer for some time now because the company has expanded into other parts of the West and the Southwest. So it’s not just for the sake of brevity that Pacific Coast Capital Partners is changing its name to PCCP. The new name also reflects the broader geographic scope of the Los Angeles-based company’s investment horizons. Greg Galusha, a PCCP partner based in L.A., talked with GlobeSt.com about the meaning of the name change and the company’s investment strategy in light of changing market conditions.

GlobeSt.com: What are the reasons for your name change to PCCP?

Galusha: We have always gone by the name Pacific Coast Capital Partners, but our platform has increasingly expanded east, so we wanted a name change that would reflect our broader reach. Our reasoning is that someone who is in Texas or Salt Lake City or one of the other markets where we have expanded might not think to look for capital at a group that calls itself “Pacific Coast.” Another factor is that, if you Google Pacific Coast Capital, a number or listings pop up, so that can be confusing.