GLENDALE, AZ-Two Phoenix investors, who are targeting the city’s growing Hispanic community, have secured their third multifamily asset in six months in the Phoenix metro. The goal is to amass a 2,000-unit portfolio by 2010.

Thomas Christensen and Craig Haskell, who do business as 3 Street Financial LLC, spent $15.85 million for Quail Point Apartments, a 264-unit complex at 3045 N. 67th Ave. in West Phoenix, and will invest another $1.8 million into upgrades. “We feel the Hispanic market is underserved,” Christensen tells GlobeSt.com. “We’re doing something nobody else does. We’re looking at the specific needs and preferences of this market and creating projects to appeal to it. We’ve seen it work in senior housing and student housing, but apart from government subsidized housing, we think we’re the first doing it for a minority market.”

To cater to the Hispanic community, 3 Street revamps the properties to include a soccer field, playground and community center in the common areas and installs tile flooring in all units. In addition, it provides free English classes for all residents and a children’s after-school program. To provide teachers, it offers free rent and $400 monthly stipends to students from a local theological seminary.

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