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Icon's $1B MXD Strategy To Create New District

DALLAS-Icon says the 3.7-million-sf Icon Midtown will emerge with its own identity, much like L.A.'s Grove and Dallas' Uptown and Downtown. Anchor talks are in final stages.

By Connie Gore | Updated on March 07, 2008

[IMGCAP(1)]DALLAS-Icon Partners LLC is focused on creating a 3.7-million-sf urban district, much like the Grove in Los Angeles, where identity is as prized as the uses being added to the commercial landscape. The $1-billion Icon Midtown is designed to emerge as a six-block district with the staying power of Uptown, Downtown and Preston Center.

“It’s not just another shopping center. We’re creating an authentic urban experience,” says Paris Rutherford, president of Dallas-based Icon Partners. “It will become an authentic place, a district in the city.”

Rutherford says the project’s name reflects the positioning in the metroplex, the sweet spot between the far northern suburbs and the heart of Downtown Dallas. Rutherford, Icon chairman Daniel Robinowitz and three architectural firms huddled over the design about 18 months. The planning began with the parking component and took six months to complete. “Weaving that parking into the project has been a science,” Rutherford says, adding each component far exceeds city requirements. “It truly has been a collaborative effort.”

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