Each year for the past several holiday seasons, consumers have ratcheted up not only their overall expenditure on gift cards, but also the per-card value. Consumers love to give and receive them, and retailers have little to complain about.
They get paid before the card is redeemed. Cards drive traffic after the season, giving stores another chance to grab additional sales or simply pocket the dollars left on the table by those who never redeem the cards.
The San Francisco-based Sharper Image has resumed redemption under certain conditions. Cards must be redeemed in full in a single transaction.
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