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Anderson To Lead SVN Florida Expansion

MIAMI-The company plans to grow its presence in the state by buying companies or establishing franchise operations. Jerry Anderson will helm the plan.

By Natalie Keith | Updated on March 11, 2008

MIAMI-As part of its expansion plans for Florida, Irvine, CA-based Sperry Van Ness has signed a 10-year area development agreement with former president Jerry Anderson. Under the agreement Anderson, who currently serves as the firm’s CEO and co-founder, will seek to increase its market share in the seven major markets in which the company currently operates but also expand into other strategic areas.

The company currently has 50 commercial real estate advisors throughout the state. “My mission is to grow the revenue of the existing franchises, and open up and expand other franchises in other areas of the region,” Anderson says.

He adds that the move is part of a companywide initiative to grow through area development agreements. The company also plans to sign similar agreements in Chicago and Seattle. About six years ago, the company made a decision to grow operations through the establishment of franchises, rather than opening its own “brick and mortar” facilities. “We see tremendous opportunity for growth in Florida, which is already the third largest state in the union,” says Sperry Van Ness CEO and co-founder Mark Van Ness, in a prepared statement. “We believe Jerry is the best man to achieve this growth in his home state.”

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