But Quincy, MA-based Buildium is still holding its own, growing its web-based property management product by 10% to 15% increases in subscribers per month, the owners say. Georgakopoulos credits the product, niche marketing and maximizing Internet search.
"It's hard to say which of those things is responsible for which percentage of our growth in business. But the money we invested on search engine optimization was well spent," he says.
The challenge for any small business owner is finding ways to stand out from the competition. And for Internet-based businesses like Buildium, that means harnessing the power of search engines.
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