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Green Building Passes Tipping Point

ATLANTA-More companies are committing to green, realizing the risk of going green far outweighs the risk of not going green.

By Melissa Kress | Updated on March 26, 2008

ATLANTA-The end of 2007 not only saw the calendar change, but also the pendulum swing in the green building movement, according to Greg O’Brien, senior vice president, Value of Green Team at Transwestern.

“We are at the tipping point; it happened sometime during the fourth quarter of 2007,” he told an audience of 250 at RealShare Atlanta on Tuesday. “Every week that goes by someone else is committing to it,” he explained. “It’s picking up speed on a weekly basis.”

And this may be, O’Brien added, because even with risks involved, corporate America in general–and the real estate industry in particular–knows it is here to stay. “Most people who own real estate are risk adverse, and rightly so. Somewhere in the fourth quarter of ’07 there was the realization that the risk of going green is far outweighing any cost associated with going green,” he said.

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