SOFIA, BULGARIA-Dallas-based Pinnacle Commercial has been renamed to Finley Morrow as it sets sail across the Atlantic Ocean with more than $50 million of capital to invest in Eastern Europe. The plan includes buying a small brokerage firm to solidify its presence.

Finley Morrow isn’t abandoning the US or its Dallas roots, but Eastern Europe has caught the entrepreneurial investors’ eyes because it’s on the cusp of change, says Christopher Morrow, partner of the 9-year-old firm. He tells GlobeSt.com that Finley Morrow’s spotlight is pointed at Albania, Macedonia and Montenegro, although the European headquarters office will be in Sofia’s CBD. Ron Finley Jr. will lead the charge as Morrow takes care of business in the US, which includes the rollout of Eeshee, a cosmetics line from Israel that Finley Morrow bought and has headquartered in Richardson, TX, and an office project in nearby Lewisville.

“We want to go to the countries not in the European Union yet, but are going to get there,” Morrow explains about the strategy. In order to join, he says the nations have to go private, as did Bulgaria, where Finley’s father has spent the past two decades mining the terrain.

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