With the change, Saks Fifth Avenue Off 5th will be the new anchor and introduce a 28,000-sf prototype store design. The project also includes the renovation of the center's existing interior and exterior spaces, along with an updated 400-seat food court. The new space will be built in front of the existing space, with construction of the new Saks store in front of that space.
Karen Fluharty, Prime Retail senior vice president of marketing, tells GlobeSt.com that the project was undertaken due to Saks Fifth Avenue's interest in opening a store at the center and the strength of the St. Augustine market. "We believe in the St. Augustine market," Fluharty says. "This center serves St. Augustine and Jacksonville, which we see as growth markets."
The expanded center is expected to open in November. Among new retailers coming to the center are Lucky Brand Jeans, Ann Taylor Loft and Juicy Couture. Guess Factory Store and BCBGMAXAZRIA Factory Store will open larger stores as part of the renovation.
Existing tenants at the center include Giorgio Armani General Store, Hugo Boss, kate spade, Michael Kors and Zegna Outlet. "We have commitments or interest in all of the new space, but not all leases have been signed yet," Fluharty says.
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