Real Estate Cyberspace Society's John Peckham

John M Peckham III is the chairperson of the Peckham Boston Advisory Co., a Boston-based commercial investment real estate brokerage firm, and executive director of the Real Estate Cyberspace Society. Just recently, Wiley Publishing released the fourth edition of A Master Guide to Income Property Brokerage, Peckham’s guide for successful income property brokerage. In the first of a two-part interview, Peckham talks about the book, commercial real estate and the ways technology is affecting it.

GlobeSt.com: How would you describe your book?

Peckham: The book is an updated guide for marketing such listings as apartment and office buildings, shopping centers and other properties that involve a flow of income and expenses. The content is appropriate as a training manual for commercial and investment brokers, but also as a primer for other specialists who want to cross over because it covers the basics of income properties. The update includes significant new e-mail and Internet sales and marketing techniques.