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Texas' First AVIA Coming to $160M Market Street

THE WOODLANDS, TX-Trademark and LodgeWorks will build a 70-key boutique hotel and more retail for the 500,000-sf project. Wine and espresso bars are just part of the allure.

By Connie Gore | Updated on April 11, 2008

[IMGCAP(1)]THE WOODLANDS, TX-Trademark Property Co., bedding down its first hotel for the mixed-use portfolio, has sold air rights to a half-acre tract in the heart of its $160-million-plus Market Street. The town center’s addition will be a 70-key boutique AVIA-branded hotel, the first to rise in Texas, and 24,000 sf of additional Trademark-developed retail.

The hotel developer is Wichita, KS-based LodgeWorks LP and equity backer Open Hospitality Partners of New York City, which have claimed the spot for the brand’s fourth hotel. The eight-year-old LodgeWorks also is in talks to put another one of its flags, possibly a Hyatt Place, into one of Trademark’s Fort Worth developments.

“This is the first of many. We have hotels working for every other project,” Terry Montesi, CEO of the Fort Worth-based Trademark, tells GlobeSt.com. “We think the best mixed-use projects have people living, working, sleeping, shopping and dining there.” The building will have four floors of suites atop street-level retail, with the developers planting it across the street from a parking garage in the interior of the 34-acre Market Street at 9595 Six Pines Dr.

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