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Condo-Hotels Seek to Overcome Bad Rap

Marketers fend off negative press to continue selling units, mainly to Florida's most frequent visitors.

By Carl Cronan | Updated on April 19, 2008

(Carl Cronan is editor of Real EstateFlorida.)

David Schwartz doesn’t like bad press, especially when it’s about the hotel-condo industry, which he claims his family pioneered during the earliest days of Miami’s famed South Beach development. His grandfather sold ownership in hotel rooms there, and his own involvement in the business goes back 30 years when he moved from Chicago to Miami to develop the city’s first condo-hotel, the Jockey Club.

“People have always been enamored with the idea of living in, and owning, part of a hotel,” says Schwartz, managing principal of the Management Consortium Inc., a hospitality advisory services firm based in Hollywood, FL. He adds that the concept is even more compelling given the unprecedented wealth and disposable income of baby boomers now approaching retirement age.

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