London-based SKG Equity Partners is financing the first location of Sterling, which will provide temporary and shared workplaces in addition to other services in the space. The term of the lease is nine years, Sevim says.

Sevim represented Sterling in the lease transaction. The building is expected to be complete this summer, with Sterling moving into the building in July, Sevim says. Sterling chose the building because it will be a newly-constructed building, and because of the central downtown location

Sterling will provide "plug-n-play" services including offices, conference rooms, phones and the use of computers, Sevim says. The company will also offer printing, graphics and concierge services and will have a spa on site, he says. Sterling plans to also have offices in New York City, Boston, Atlanta and San Francisco.