Plugging In: Tenants, CustomersConnect With Video Screens

There’s no escaping TV. And based on the success of companies delivering out-of-home digital programming, most people don’t want to anyway.

Video screens are infiltrating every type of commercial real estate, including retail, transit, cinema and office locations. They’ve already earned must-have technology status in office buildings, retail stores, airports, gas stations, hospitals and even elevators.

“Tenants spend about three minutes a day watching content on screens in office lobbies,” says Jim Harris, CEO of Office Media Network, a privately held Chicago-based company and operators of The Wall Street Journal Office Network. Since forming the lobby- and elevator-based network information system in June 2006, it has expanded from 10 buildings to 560 buildings in 15 markets.